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Hi, we’re Mersey SEO

Want to see your business at the top of Google? We’re Mersey SEO, your local experts. As a dedicated Liverpool SEO Agency, we specialise in getting small businesses noticed online. If you need results-driven SEO Liverpool services without the jargon or long contracts, you’ve found the right team.

We provide all of our SEO clients the following:

Business growth through SEO Liverpool

Clear, Measurable Results

Track your progress with data-driven insights and transparent reporting.

Live SEO reporting dashboard for Liverpool businesses

Clear reporting

Straightforward reports that make sense, delivered regularly with clarity.
Flexible no contract SEO services Liverpool

No long contracts

Flexible arrangements that work around your business needs.
Affordable SEO agency Liverpool pricing

Fair pricing

Competitive rates with no hidden fees or surprise charges whatsoever.

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Local and industry knowledge

Deep understanding of Liverpool and Merseyside markets.

Strategy Tailored to Your Business

Custom SEO plans designed around your specific goals exactly.

Clear and measurable results for our clients

At Mersey SEO, clear and measurable results matter because our clients deserve more than vague promises — they deserve real growth they can see and track. Every campaign we run is built around meaningful data, from keyword performance and traffic increases to leads and conversions.

This allows us to prove what’s working and refine what isn’t. We believe transparency builds trust, which is why our reporting is straightforward and focused on outcomes, not jargon. By setting measurable goals from the start, we align our strategy with your business objectives and keep progress accountable. Results-driven SEO ensures every action we take delivers value, impact, and long-term success.

Performance Tracking & Reporting

Clear reporting - accessible 24/7

At Mersey SEO, clear reporting that’s accessible 24/7 matters because our clients should always know how their campaign is performing. We believe transparency is essential, not optional. That’s why we provide easy-to-understand reports that show real progress without confusing jargon or hidden data. Having round-the-clock access means you can check results whenever it suits you, whether it’s traffic growth, keyword rankings, or conversions.

This level of visibility builds confidence and keeps our strategy fully aligned with your business goals. By making reporting simple, honest, and always available, we empower our clients to make informed decisions and see the true value of their SEO investment.

24/7 Performance Reporting

No contracts, easy in/easy out terms

At Mersey SEO, no long contracts matter because we believe our results should keep you with us, not paperwork. We don’t lock clients into lengthy agreements, as trust is earned through performance, not obligation. This flexible approach allows businesses to work with us confidently, knowing they stay because they see value in what we deliver. It also keeps us accountable, pushing our team to maintain high standards month after month. SEO should adapt as your business grows, and contract freedom gives you that flexibility. By removing long-term commitments, we create partnerships built on transparency, results, and mutual confidence.

No Long-Term Contracts

Fair pricing that rewards and works both ways

Fair pricing on a sliding scale is important to us because no two businesses are the same. Different goals, industries, and growth stages require different levels of SEO support, so fixed packages rarely deliver true value. Our flexible pricing model ensures clients only pay for what they actually need, with room to scale as their business grows.

This approach makes high-quality SEO accessible to startups while still supporting more established companies with advanced strategies. Fair pricing also reflects our commitment to transparency and long-term relationships. By matching cost to impact, we help businesses invest confidently, knowing their SEO spend is aligned with real, measurable results.

Flexible Pricing

We are local and have 15+ years experience in local SEO

We provide strong local and industry knowledge because effective SEO goes far beyond keywords and rankings. With over 15 years of SEO experience, we understand how different industries operate and how local markets behave online. Every campaign starts with in-depth research, from analysing competitors and search trends to understanding customer intent within your specific sector.

This allows us to build strategies that are relevant, targeted, and commercially focused. Our local knowledge helps businesses connect with the right audience in the right locations, while our industry insight ensures SEO efforts support real business goals. By combining experience with detailed research, we deliver SEO strategies that are informed, effective, and built for long-term success.

Local & Industry Expertise

No campaign is the same - your business is unique

We believe every SEO campaign should be tailored because no two businesses share the same goals, audience, or challenges. A generic approach often leads to wasted effort and missed opportunities. That’s why we take time to understand each client’s unique strategy, from their commercial objectives to their competitive landscape.

Through detailed research and ongoing analysis, we create SEO plans that align with how the business operates and grows. This personalised approach allows us to focus on the areas that deliver the most impact, whether that’s local visibility, lead generation, or long-term brand authority. Tailored SEO ensures every action supports the wider business strategy and delivers meaningful, measurable results.

Strategic SEO Approach

What clients say about us star-rating

5.0
I'm very pleased with the service provided by SEO Liverpool to my business. Peter and his team are always on hand when I need them, and I can'tfault. If you need a Liverpool SEO agency, don't look further than this company.#seoliverpool #liverpoolseo #seocompany
Had a really good experience with Peter he did everything he told me he would
Have used Peter/seo Liverpool for years now across my businesses and always delighted with the results, no nonsense talk and structured action plan. Wouldn't hesitate to recommend to get your business visible on the Internet
Excellent seo services I highly recommend Pete's services he goes above and beyond to help your business grow. I have used a lot of seo services and they don't do the business and charge you the earth for no return on your investment. This company will do exactly what they tell you they are going to do and thats drive business to your website.
Very much a 5 star rating on standard.
Very happy with Pete and his team. They are managing our website, doing social media and helping with SEO and Adwords. Can't thank them enough for our new site and already seeing good SEO results.
I teamed up with Pirl Media so they could improve our website, SEO and grow our company. The are straight talking - no flash sales using power point presentations, just down to earth, creative, knowledgeable and friendly. And more importantly they deliver on what they say. The team are forthcoming with ideas, very proactive, and I can completely trust they are behind our website and our brand. We are not just another client, we are made to feel important, and like our business is worthwhile. The team are always available for a chat or meeting, and very responsive to any communication. I already recommend them to friends and other business owners, and I will continue to do so. My only regret is that I didn't move to them sooner!!!
we asked pete and his team at pirl media to help us with our seo after we where left In a mess with a local firm and vanished from google they have been fantastic in there work so far and keep us up to date every week with whats happening as a result we have starting to rank again and climb up the pages in short space of time and we can only see it getting better I look forward to our partnership together and hope it lasts a long time its nice to use a proper company who give you the answer you need and do the work they promise when they promise
We've employed Pirl Media and Pete to SEO our website and update the design of it. I have to say that we are really happy not only with the results, but also the way they send reports and constantly work on our website.
We have not looked back since hiring Pete and his team to create a new website for our business. He has gone above and beyond all my expectations. I can not thank them enough for the determination and effort they have put in to give us the best web design possible. We have also ask Pete to undertake the SEO side of things I could not of picked a better man for the job. I would highly recommend Pete Duffy to everyone.
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SEO Services we offer

Below are a few samples of organic (SEO) keyword positions we've ranked for clients

Our Accreditations

Years Experience
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Keywords Ranked
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We get asked these questions a lot

At Mersey SEO, we’re always upfront about SEO being a long-term strategy rather than a quick fix. In most cases, our clients begin to see early improvements within the first few months, with stronger, more noticeable results usually building between three and six months. The exact timeframe depends on factors such as how competitive your market is, how your website currently performs, and how much work is needed to get it moving in the right direction.

Some positive changes can happen quite quickly, such as fixing technical issues, improving site speed, or tidying up pages so search engines can understand them better. These improvements lay the groundwork, but real growth comes from consistency over time. Search engines need to see steady progress, quality content, and clear signals that your website is trustworthy and relevant.

Our approach focuses on building momentum properly rather than chasing short-term spikes. SEO done the right way keeps delivering results long after the work has been done, which is why we treat it as an ongoing investment rather than a one-off task.

The main goal of SEO is simple: to help the right people find your business when they’re actively searching for your services. With Mersey SEO, realistic results usually include better keyword positions, increased organic traffic, and more genuine enquiries or sales coming through your website.

The type of results you’ll see depends on your business. A local service business may notice more phone calls and contact form enquiries, while an online store might see more product views and purchases. We focus on attracting people who are already looking to buy or enquire, not just increasing visitor numbers for the sake of it.

SEO is not about ranking for one keyword alone. Over time, strong SEO improves your visibility across dozens or even hundreds of relevant searches. This builds trust with search engines and helps create a steady flow of potential customers, rather than relying heavily on paid advertising.

We believe SEO success should be easy to understand. At Mersey SEO, we track progress using clear, meaningful data that relates back to your business goals. This includes keyword movements, organic traffic growth, and most importantly, how many enquiries, calls, or sales your website generates.

Rather than focusing on complicated charts or technical reports, we explain what’s improving, why it matters, and what we’re doing next. SEO naturally moves in phases, so we focus on long-term trends rather than short-term ups and downs.

Our reporting is designed to give you confidence that things are moving forward and that the work being done is actually benefiting your business, not just ticking boxes.

Each month, our SEO work is focused on improving your website’s performance and visibility in a practical, structured way. This typically includes improving existing pages, creating or refining content, fixing technical issues, researching new keyword opportunities, and strengthening your site’s authority online.

No two businesses are the same, so monthly work is always guided by what will have the biggest impact for you. Some months may focus more on content and on-page improvements, while others may concentrate on technical performance or local SEO visibility.

We always explain what we’re working on and why it matters, so you’re never left guessing what’s happening behind the scenes.

We work with a wide range of UK businesses, and while industry experience is helpful, understanding how customers search and how competitors behave is far more important. At Mersey SEO, we take the time to learn how your industry works before applying any strategy.

We research your competitors, analyse how people search for your services, and identify where opportunities exist. This allows us to build an SEO approach that fits your business rather than relying on assumptions or generic methods.

Good SEO is about research, understanding intent, and applying proven principles in a way that suits your market.

At Mersey SEO, improving keyword positions always starts with choosing the right keywords — not just the most popular ones. Many businesses have been caught out in the past by agencies chasing high-volume keywords that look impressive but don’t actually bring in enquiries or sales. That’s something we’re very careful to avoid.

We begin by understanding your business, your services, and what you want to achieve. From there, we research how real customers in the UK search for what you offer. This includes looking at commercial intent, local intent (where relevant), and how competitive each keyword is. The aim is to focus on keywords that people actually use when they’re ready to take action, not just browse.

Once the right keywords are agreed, we optimise your website so search engines can clearly understand what each page is about. This involves improving page content, headings, internal links, technical structure, and overall relevance. We also look at how your competitors rank and identify where your site can realistically outperform them over time.

Keyword improvements don’t happen overnight, but when done properly they are steady and long-lasting. We track positions regularly and explain progress in plain English, so you always know which keywords are moving, which are holding steady, and where new opportunities are appearing. Just as importantly, we focus on groups of related keywords, not one or two phrases in isolation. This builds wider visibility and protects your rankings against algorithm changes.

Our approach is about sustainable growth. We’d rather move the right keywords up the rankings and keep them there than chase quick wins that don’t benefit your business.

At Mersey SEO, we understand that cost is one of the biggest concerns for small businesses considering SEO. Most business owners want to know two things straight away: “Can I afford this?” and “Will it actually work?” That’s why we take a practical, fair approach that focuses on results first, not big upfront commitments.

The truth is, SEO costs can vary widely depending on your industry, competition, and how much work your website needs. A small local business in a less competitive market will naturally require a different level of investment compared to a business competing nationally or against well-established brands. Because of this, SEO shouldn’t be sold as a one-size-fits-all product.

Our approach is designed to reduce risk, especially for small businesses. Rather than pushing high monthly fees from day one, we focus on getting the foundations right and building momentum gradually. This means starting at a lower, manageable cost while we improve visibility, keyword positions, and website performance. As real results begin to come through — such as improved rankings, increased traffic, and genuine enquiries — the strategy can then be scaled sensibly.

For many clients working with a Liverpool SEO agency like Mersey SEO, this feels far more comfortable. You’re not paying large sums upfront based purely on promises. Instead, you’re investing in steady, measurable progress that proves its value over time.

SEO should be viewed as an investment rather than a cost. Done properly, Search Engine Optimisation in Liverpool can become one of the most cost-effective marketing channels available, often reducing reliance on paid advertising and delivering consistent leads month after month. The key is patience and consistency, not rushing or cutting corners.

We’re always clear about what’s included, what we’re working on, and how each part of the strategy supports your growth. There are no confusing add-ons, hidden extras, or long-term contracts designed to lock you in. Our goal is simple: to earn your trust by delivering results that make commercial sense for your business.

If you’re a small business looking for honest advice, realistic expectations, and SEO that grows with you, that’s exactly how we approach things at Mersey SEO.

We don’t believe in unrealistic promises. No genuine SEO agency can guarantee specific rankings because search engines control how results are displayed. Anyone offering guaranteed rankings is usually cutting corners or taking risks that can harm your website in the long run.

What we do guarantee is honest advice, ethical SEO practices, and a clear plan designed to improve your visibility and performance over time. Our focus is always on sustainable growth rather than short-lived wins.

This approach protects your website and builds results that last.

SEO works best when people are actively searching online for what you offer. Before starting, we assess your website, your market, and your competition to make sure SEO is the right fit for your business.

In most cases, SEO is highly effective for local service businesses, trades, professional services, and online retailers. The key is applying the right strategy based on demand and competition rather than a one-size-fits-all approach.

Our goal is to ensure SEO makes commercial sense for you before you invest.

SEO costs vary depending on how competitive your market is and how much work is needed to achieve results. At Mersey SEO, pricing reflects the level of effort, expertise, and ongoing work required rather than a generic package.

We explain clearly what’s included, what we’re working on, and how the investment supports your growth. There are no hidden extras or confusing add-ons.

The focus is always on value and return, not simply selling the cheapest option.

We keep communication simple and clear. You’ll receive regular updates that explain what’s been done, how things are progressing, and what’s planned next.

Reports are written in plain English and focus on progress that actually matters to your business. We’re also available to answer questions and talk things through whenever needed.

Good communication is a key part of a successful SEO partnership.

Clients choose Mersey SEO because we’re honest, approachable, and focused on real results. We don’t overcomplicate things or hide behind jargon. Instead, we work closely with our clients and treat their business as if it were our own.

Our aim is long-term growth, not quick wins. We build SEO strategies that are clear, sustainable, and tailored to each business we work with.

If you want an SEO partner that explains things clearly, works transparently, and focuses on what genuinely helps your business grow, that’s where we stand out.

Increasing website traffic is a common goal, but at Mersey SEO we’re clear about one thing: not all traffic is equal. A thousand visitors who never contact you are far less valuable than fifty people who are actively looking for your services. That’s why our focus is always on quality traffic, not just higher numbers.

SEO increases traffic by improving your visibility across search results for relevant terms your customers are already using. As your keyword positions improve, your website appears more often — and more prominently — when people search. This naturally leads to more clicks, more visits, and more opportunities for enquiries.

However, getting the right traffic also depends on what visitors see when they land on your site. We look closely at page content, structure, clarity, and calls to action, so people immediately understand what you offer and how to get in touch. SEO works best when visibility and user experience are working together.

Over time, strong SEO creates a compounding effect. As more pages rank well, search engines begin to trust your website more, which helps new pages rank faster and existing pages perform even better. This creates consistent, predictable traffic growth rather than short bursts followed by drop-offs.

We monitor traffic trends carefully and explain where visitors are coming from, what pages they’re landing on, and how they behave once they arrive. This allows us to refine the strategy continuously and focus on what’s driving real business results. Our goal isn’t just to bring people to your website — it’s to bring the right people and turn visibility into genuine growth.

Yes — managing your Google Business Profile is a key part of what we do at Mersey SEO, and it’s something we take very seriously because of how powerful it is for local businesses.

Your Google Business Profile is often the first thing potential customers see when they search for your services. Before they even visit your website, they’re already deciding whether to call you, request directions, or move on to a competitor. That’s why simply “setting it up” isn’t enough — it needs to be actively managed and kept up to date.

We handle the ongoing management of your profile for you. This includes keeping your business information accurate and consistent, optimising your categories and descriptions, uploading relevant images, and regularly posting updates that show Google (and your customers) that your business is active and trustworthy. These posts can highlight services, offers, updates, or helpful information that encourages engagement and visibility.

We also manage ongoing optimisation behind the scenes. This means monitoring how your profile performs in search and maps, making improvements where needed, and ensuring it’s aligned with your wider SEO strategy. Your Google Business Profile doesn’t work in isolation — it works best when it’s fully integrated with your website and local SEO efforts. One of the things our clients really value is transparency. All activity and performance data is tracked and displayed in our live SEO reporting portal. You don’t have to guess whether your Google Business Profile is working. You can clearly see how many phone calls, website clicks, direction requests, and overall interactions your profile is generating. Everything is presented in plain English, so it’s easy to understand what’s happening and how it’s benefiting your business.

We also keep an eye on trends over time. This helps us understand what’s driving engagement, what customers are responding to, and where further improvements can be made. If something is working well, we build on it. If something needs adjusting, we act quickly.

Our aim is simple: to turn your Google Business Profile into a reliable source of enquiries, not just a static listing. By managing it properly, keeping it active, and reporting clearly on results, we make sure it’s doing exactly what it should — helping local customers find you, trust you, and contact you.

If you want your Google Business Profile looked after professionally, updated regularly, and fully reported on without the hassle, that’s exactly what we provide.

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