0151 402 0925SEO And PPC Marketing Research
If a jobs worth doing, it’s worth doing properly
Your business needs to compete and stand out on its own merits in a crowded industry, we want to ensure that your SEO is strong enough to manage this, without the need for constant costly campaigns and expenditure.
Our team of in-house experts, based in Liverpool, research industry trends that matter to our clients. This includes what clients are searching for, what their customers are looking for, how their competitors are structuring their content, and what user experience is required as a minimum standard (so we can exceed this)!
- Keyword research. Uncovering THE best keywords
- Industry research
- Competitor research
- Target customer research
Industry research
Without putting time and effort into researching your business, sector and website, nothing will work! As part of any SEO campaign, or even PPC campaign, the research element is the most important part. Here we would uncover things such as user trends (eg) what you target audience expect on a website, Keywords, not just the ones you can think of either (eg) lets say you are a car repair garage in Speke, you’d likely want to target Car Repair Speke, MOT Speke etc, but what about LSI keywords and those related to the primary keywords. Learn more about what LSI Keywords are with one of our partners Ahrefs., it’s a great read !
Anyone can setup and manage a Google Adwords campaign, but, and with like anything the devil really is in the detail. During the research phase we’ll look at the best performing keywords to target, what days and times potential customers are searching, and what, if anything is happening in your industry and location. We’ll also extensively research your competitors and get an understanding of when they advertise and a rough idea of their spend.
While we aim to get top spot for each keyword we target, there are always competitors and that the overall Cost Per Click will increase based on their bidding settings and of course during peak times when customers are searching. In order to give you the best possible ROI we’ll target the main-stream keywords, but also look at the specific ones in order to send more visitors to your website.
All in all, our job is to send customers to your website for the least amount of money using Google Adwords.
Keyword research
Your keywords are so important to get right, you might see some SEO companies telling you that they’ll “get you seen” or “help you stand out”, but there’s no explanation of what they plan on doing, or clear plan on how they’re going to get you ranking on SERPs.
We are so confident in our skills and services, that we actually charge you less until you’re consistently ranking in the top 1-4 places on Google.
How are we going to get you there? Careful research, promotion and development of relevant primary keywords, and a campaign that’s monitored, with viewable results on your dashboard at any time.
We will help you work out what your primary keywords should be, which ones you’ll have the best chances of ranking naturally for, and the ones that are going to get you customer attention. We will also help you work out your LSI keywords, and the secondary ones that are going to develop your strategy even further!
Competitor research
When you think of your competitors – what do you think of their online presence? They’ve likely put a lot of time, effort, and money into making their page what it is.
Questions: Why on earth would we ignore such a dynamic resource? Answer – we don’t!
As part of our strategy, we look at what your competitors are doing – what keywords they’re ranking for, how they’re using SEO and PPC, and what you can learn from their expense! We’ll make full use of their efforts on your behalf – and that’s not just the positives, we’ll look at what they’re doing wrong as well, no point you paying to make their mistakes after all!
Implementation and monitoring of your SEO and PPC campaign
Once we’ve done our research, and discovered the best plan for your business, we’ll discuss our findings with you and begin the implementation process. SEO is our thing, and we’re experts at getting these strategies from concept to conquering with ease! We’re so confident in our skills, and how we’ll improve your conversion rate with our optimisation process, that we don’t have contracts – we don’t need to tie you down to keep you using our services, you’ll want to stay when you see just how well we’re doing on your behalf!
At every stage of the journey, we’ll monitor the trends that are affecting your business, identify new keywords that you’ll do well to implement, and you can upgrade your products or services at any time within our client sectors!
Don’t delay, get your journey started now, and let’s get researching your ratings increase!
We get asked these questions a lot
How long before my website is top of Google?
Our aim is to get you there as quickly as possible, however it all depends on factors such as how well your website is optimised, how far ahead your competitors are, and what keywords we target initially?
How much does it cost?
Depending on your clevel of competition, prices start from just £77 per week.
Can you just run and audit?
Yes, simply fill out the audit request and we’ll send you (free of charge) a detailed website audit. We’ll even give you free advice
How often will I receive reports?
You’ll have access to our live keyword reporting software and Google Analytics. On top of that we’ll email you a jargon free report each month.
Isn’t PPC a better option?
Yes and No. SEO is long term, while PPC is very much for now, or short term. We can run a PPC campaign along side your SEO and Social Media campaign, meaning you’ll get instant results!
Am I guaranteed to be top of Google?
Taxes and death are your only guarantees in life, however in order for us to retain you as a client, our job is to get your website as high up on Google as possible, and yeh, ideally top spot!
How long have you been in business for?
A few years ago we rebranded from Pirl Media and all in all we’ve been going for over 15 years! We’re good at what we do and a solid choice for anyone looking to increase online sales for their business.
Where are you based?
We are a real Digital Marketing Agency based just outside Liverpool City Centre, on Boundary Street. If you like tea and cakes, pop in and meet our team of 15 cake hungry SEO nerds!
How many months do I sign up for?
We’ve been in this game long enough to know that contracts aren’t worth the paper they’re written on. Before any campaign we’ll give you realistic milestones and target dates and it’s up to you if you give us that time frame. We ask for a 30 day notice period, but generally we don’t lose clients as we’re good at what we do
Is SEO worth it and still effective?
You’ve already answered that by finding us at the top of Google. Now do a quick check to see where your competitors are on Google! Short answer; yes. Long answer; hell yes! Our job isn’t just to get your website at the top end of Google, it’s to make your phone ring and generate more online sales and enquiries for your business!