SEO for Gardening & Landscape Gardening Companies: Grow Your Business in Merseyside

If you run a gardening or landscape gardening company in Merseyside, you already know the competition is fierce. From Liverpool to Wirral, Chester to Warrington, homeowners and businesses are searching online every single day for reliable gardening services. The question is: are they finding you or your competitors?

Search engine optimisation for gardening and landscape gardening companies is no longer optional. It’s the difference between a phone that rings constantly and one that stays silent. With 46% of all Google searches seeking local information, your potential customers are actively looking for services like yours right now.

Why SEO Matters for Gardening Companies

Here’s a fact that should grab your attention: if your gardening business isn’t appearing on the first page of Google, you’re handing customers directly to your competitors. It’s that simple.

Consider these click-through rates based on Google ranking positions:

Position 1: 39.6% of all clicks
Position 2: 18.4% of all clicks
Position 3: 10.1% of all clicks
Position 4: 7.6% of all clicks
Position 5: 4.6% of all clicks

The difference between ranking first and fifth means losing out on nearly 35% of potential enquiries. For a landscape gardening company, that could translate to thousands of pounds in missed revenue each month.

The Search Demand for Gardening Services in Merseyside

Marketing for gardening and landscape gardening companies starts with understanding what your customers are actually searching for. We’ve compiled keyword research specific to the Merseyside region:

Keyword	Monthly Searches
Gardeners Liverpool	1,600
Landscape gardening Liverpool	880
Garden design Merseyside	480
Tree surgeon Liverpool	1,300
Fencing contractors Liverpool	1,000
Garden maintenance services	2,400 (UK-wide)

These numbers represent real people actively searching for gardening services. If your business ranks first for “Gardeners Liverpool” alone, you could capture approximately 634 clicks per month (39.6% of 1,600). Multiply that across several keywords, and the growth potential becomes clear.

Key SEO Strategies for Your Gardening Business

Local SEO: Your Foundation for Success

Local SEO positions your gardening company directly in front of customers across Merseyside: covering Liverpool, Wirral, Chester, Warrington, Southport, St Helens, Wigan, Crewe, Skelmersdale, Ormskirk, Widnes, Crosby, Maghull, and Bootle.

Essential local SEO elements include:

Google Business Profile optimisation – Claim and fully complete your profile with accurate business information, service areas, photos of your work, and customer reviews
NAP consistency – Your Name, Address, and Phone Number must be identical across all online directories
Local citations – Register with trusted business directories to strengthen your local presence
Location-specific content – Create pages targeting each area you serve

Our Google Local Maps Marketing service helps gardening companies dominate the local map pack: the three business listings that appear at the top of local searches.

On-Page Optimisation

Your website needs to communicate clearly with both search engines and potential customers. This involves:

Title tags and meta descriptions containing target keywords like “landscape gardening Liverpool” or “garden maintenance Merseyside”
Header structure that organises content logically
Service pages for each offering (lawn care, garden design, tree surgery, fencing, etc.)
Location pages for each area you serve across Merseyside

Technical SEO

Behind the scenes, your website must perform flawlessly:

Mobile responsiveness – Over 60% of searches now happen on mobile devices
Fast loading speeds – Customers won’t wait for slow websites
Proper indexing – Ensuring Google can crawl and understand your pages
Fixing common errors – Missing ALT tags, duplicate titles, and 404 errors damage your rankings

Content That Builds Authority

High-quality content establishes your gardening company as the trusted expert in Merseyside. Blog posts, guides, and case studies demonstrate your knowledge whilst attracting backlinks from other websites.

Similar to how we’ve helped florists improve their local visibility, gardening companies benefit enormously from consistent, valuable content that answers customer questions.

What Results Can You Expect?

With proper SEO implementation, gardening and landscape gardening companies typically see:

Increased organic traffic within 3-6 months
Higher quality enquiries from customers actively searching for your services
Improved local visibility in map pack results
Stronger brand recognition across Merseyside
Reduced dependence on paid advertising over time

SEO is an investment that compounds. Unlike paid ads that stop generating leads the moment you stop paying, organic rankings continue delivering enquiries month after month.

Common SEO Mistakes Gardening Companies Make

Avoid these pitfalls that hold businesses back:

Ignoring Google Business Profile – This free tool is essential for local visibility
Targeting only generic keywords – Long-tail keywords like “Japanese garden design Wirral” attract more qualified leads
Neglecting mobile users – A poor mobile experience drives customers away
Inconsistent business information – Conflicting NAP data confuses search engines
No review strategy – Customer reviews significantly impact local rankings

Sales Bit Time…

Your gardening or landscape gardening company deserves to be found by customers across Merseyside. Every day you’re not visible on Google is a day your competitors are winning business that could be yours.

At Mersey SEO, we specialise in SEO for gardening and landscape gardening companies. We understand your industry, your customers, and the Merseyside market. From Liverpool to Chester, Warrington to Southport, we help local businesses grow their online presence and generate consistent enquiries.

Ready to grow your business? Contact us online to discuss how we can help your gardening company rank higher and win more customers.