Does Bing Still Work | Merseyside Businesses Need Bing SEO

When business owners across Merseyside think about Search Engine Optimisation, Google is almost always the first platform that springs to mind. It dominates conversations, strategies, and budgets. But here’s a question worth asking: does Bing still work? The answer is a resounding yes, and ignoring it could mean missing out on a valuable segment of your potential customer base.

In this post, we’ll explore why Bing SEO deserves a place in your digital marketing strategy, the unique advantages it offers, and how businesses in Liverpool, Wirral, Warrington, Chester, Southport, Widnes, Skelmersdale, and Wigan can capitalise on this often-overlooked search engine.

Understanding Bing’s Market Position

Microsoft’s Bing remains the second-largest search engine globally, and it shows no signs of disappearing. With 100 million daily active users and approximately 4% of the worldwide search engine market share, Bing represents a significant audience that many businesses simply overlook.

In the United States, Bing commands 7.5% of the market share, whilst on desktop devices, it holds an impressive 12.21% share. Perhaps most striking is its dominance in console searches, where 54.68% of users conduct searches through Bing.

So, does Bing still work for businesses seeking visibility online? The statistics speak for themselves. Dismissing Bing means potentially ignoring millions of users who could become your customers.

Why Bing SEO Matters for Merseyside Businesses

Higher-Value Demographics

One of the most compelling reasons to invest in Bing SEO is the quality of its user base. Research shows that:

32% of Bing searchers spend more online than the average Google user
48% of Bing users are in the top 25% of household incomes in the US
3 out of 4 Bing users are under 45 years old, making it attractive for reaching younger, affluent demographics

For businesses across Merseyside, whether you’re a retailer in Chester, a tradesperson in Widnes, or a professional services firm in Warrington, these statistics suggest that Bing users may have greater purchasing power and intent.

Less Competition, More Opportunity

Because most businesses focus exclusively on Google, Bing SEO often presents less competitive landscapes. This means:

Lower costs for paid advertising
Faster ranking improvements for organic searches
Greater visibility with less effort compared to saturated Google results

If you’re seeking help with SEO and want to maximise your return on investment, diversifying to include Bing could deliver significant results.

Integration with Microsoft Products

Bing is deeply integrated into the Microsoft ecosystem, including:

Windows operating systems
Microsoft Edge browser
Cortana voice assistant
Xbox consoles
Microsoft Office products

This integration means that millions of users interact with Bing daily, often without actively choosing to do so. For businesses in Southport, Wigan, or Skelmersdale looking to capture local searches, this default positioning is valuable.

Bing SEO Help: Key Ranking Factors

Understanding how Bing differs from Google is essential for effective optimisation. Here are the primary factors that influence Bing rankings:

1. Quality Backlinks

Bing places significant emphasis on the quality and age of backlinks. Older, established domains with authoritative links tend to perform well. Unlike Google, Bing is more transparent about its preference for links from trusted, relevant sources.

2. Social Signals

Bing openly acknowledges that social media engagement influences rankings. If your business maintains active profiles on Facebook, X, and Instagram, those signals can positively impact your Bing visibility.

3. Clear, Keyword-Rich Content

Bing tends to favour exact-match keywords more than Google does. This means your page titles, meta descriptions, and header tags should incorporate your target phrases naturally. If you’re wondering does Bing still work for keyword-focused strategies, the answer is definitively yes.

4. Multimedia Content

Bing rewards pages that include high-quality images, videos, and other multimedia elements. Ensuring your visual content is optimised with proper alt text and descriptions can boost your rankings.

5. Technical SEO

As with any search engine, technical factors matter:

Fast page loading speeds
Mobile responsiveness
Secure HTTPS connections
Clean URL structures
XML sitemaps submitted to Bing Webmaster Tools

AI Integration: Bing’s Competitive Edge

Microsoft has heavily invested in AI capabilities, integrating ChatGPT features and Copilot into Bing. This has made the search engine particularly appealing to:

Professionals seeking research assistance
Students conducting academic work
Users requiring help with writing and productivity tasks

This AI-forward approach positions Bing as more than just a search engine: it’s becoming a comprehensive digital assistant. For businesses targeting tech-savvy professionals in areas like Liverpool and Chester, optimising for Bing SEO could prove increasingly valuable as AI-assisted search grows.

Practical Steps for Bing SEO Help

If you’re ready to diversify your search strategy, here’s how to get started:

Claim Your Bing Places Listing

Similar to Google Business Profile, Bing Places allows local businesses to manage their presence on Bing. For companies serving Merseyside, including Wirral, Warrington, and Widnes, this is essential for local visibility.

Submit to Bing Webmaster Tools

Submit sitemaps
Monitor indexing status
Identify technical issues
View search performance data

Optimise for Local Searches

Ensure your website includes:

Consistent NAP (Name, Address, Phone) information
Location-specific landing pages
Schema markup for local business information
Positive customer reviews

Create Quality Content

Bing values well-written, informative content that directly answers user queries. Focus on creating comprehensive resources that establish your expertise in your industry.

Does Bing Still Work? The Verdict

The evidence is clear: Bing remains a fully operational, growing search platform with unique advantages for businesses willing to invest in it. With 100 million daily active users, higher-income demographics, and less competitive rankings, Bing SEO offers genuine opportunities for Merseyside businesses.

Whether you operate in Southport, Skelmersdale, Wigan, or anywhere else in the region, ignoring Bing means leaving potential customers on the table. A comprehensive SEO strategy should encompass multiple search engines to maximise visibility and reach.

The question isn’t really does Bing still work: it’s why aren’t more businesses taking advantage of it?

Ready for Bing SEO Help? Let Mersey SEO Assist You

At Mersey SEO, we understand that effective digital marketing requires a multi-platform approach. Our team provides professional SEO agency services across Merseyside, helping businesses in Liverpool, Wirral, Southport, Warrington, Chester, Widnes, Skelmersdale, and Wigan achieve better search visibility on both Google and Bing.

What sets us apart:

No contracts – We earn your business every month
Live reporting – Transparent, real-time access to your performance data
Local expertise – We understand the Merseyside market

Don’t let your competitors capture the Bing audience while you focus solely on Google. Contact us today to discuss how we can develop a comprehensive search strategy for your business.

Email: info@merseyseo.co.uk
Telephone: 0151 402 0925

Does Bing Still Work? Why Merseyside Businesses Shouldn't Ignore Bing SEO