0151 402 0925
The construction industry across Merseyside is booming. Homeowners in Wirral, Warrington, St Helens, Widnes, and beyond are investing in extensions, kitchen refurbishments, bathroom renovations, and structural improvements. The demand is there. The question is: are they finding your building company, or your competitors?
Search engine optimisation for building companies is no longer optional. It’s the difference between a phone that rings constantly and one that stays silent while the competition takes every lead in your area.
Why Building Companies Need SEO in 2026
The way people find tradespeople has fundamentally changed. Gone are the days of Yellow Pages and word-of-mouth being enough. Today, your potential customers are typing phrases like “builders near me” or “house extensions Merseyside” into Google before they even think about asking a neighbour.
Consider this: 39.6% of all clicks go to the first position on Google. Position two drops to 18.4%, position three to 10.1%, and by position five, you’re scraping just 4.6% of the traffic.
If you’re not ranking on page one, you’re effectively invisible.
For building companies operating across Merseyside: covering Liverpool, Chester, Southport, Wigan, Crosby, Maghull, Bootle, Skelmersdale, Ormskirk, and Crewe: local SEO is the key to capturing high-intent customers who are ready to commission work.
The Search Demand for Building Services in Merseyside
Let’s look at the actual numbers. These are monthly search volumes for building-related terms across the Merseyside region:
| Keyword | Monthly Searches |
|---|---|
| Builders Merseyside | 1,200 |
| House extensions Merseyside | 850 |
| Building companies Wirral | 700 |
| Bathroom refurbs Merseyside | 600 |
| Kitchen refurbishment Merseyside | 500 |
| Building contractors St Helens | 400 |
That’s over 4,250 searches every month from people actively looking for building services in your area. If your company ranked first for just “Builders Merseyside,” you could expect around 475 clicks per month from that single keyword alone.
Now multiply that across multiple keywords, and you start to see the potential.
What Services Are People Searching For?
Understanding what your potential customers are looking for helps shape your SEO strategy. Across Merseyside, the most searched building services include:
Extensions
- Single-storey rear extensions
- Double-storey extensions
- Side return extensions
- Garage conversions
Kitchen Refurbishments
- Full kitchen renovations
- Kitchen extensions
- Knocking through to create open-plan spaces
Bathroom Refurbishments
- Complete bathroom overhauls
- En-suite installations
- Wet room conversions
Structural Work
- Garden walls and boundary walls
- Retaining walls
- Internal wall removal
- RSJ installations
Each of these services represents a distinct keyword opportunity. A well-optimised website targets all of them, capturing traffic from homeowners at every stage of their renovation journey.
How SEO for Building Companies Works
Marketing for building companies through SEO isn’t about tricks or shortcuts. It’s a methodical process that positions your business in front of the right people at the right time.
Keyword Research and Targeting
Identifying exactly what potential clients search for: from “loft conversions Warrington” to “bricklayers Wirral”: ensures your content matches their intent.
On-Page Optimisation
Your website needs to communicate clearly to both users and search engines. This includes:
- Optimised page titles and meta descriptions
- Clear service pages for each offering
- Location-specific content for areas you serve
- Fast loading speeds and mobile responsiveness
Local SEO and Google Business Profile
For building companies, local visibility is everything. Optimising your Google Business Profile, gathering reviews, and ensuring consistent business information across the web helps you appear in local map results.
Content That Demonstrates Expertise
Case studies, project galleries, and informative blog posts show potential customers (and Google) that you know your trade inside out.
Quality Backlinks
Links from reputable local websites, trade directories, and industry publications boost your domain authority and improve rankings.
The Real Cost of Not Ranking
Think about a typical extension project. The average cost in Merseyside ranges from £30,000 to £60,000 or more. Kitchen refurbishments run between £10,000 and £25,000. Even bathroom renovations average £5,000 to £15,000.
Now consider how many of those jobs are going to competitors who rank above you on Google.
If just one extension project per month goes to a competitor because they outrank you, that’s potentially £360,000 to £720,000 in lost revenue annually.
Can you afford to keep leaving money on the table?
Example Keywords Your Building Company Could Target
Here’s a sample of keywords a Merseyside building company could realistically rank for with proper SEO:
- Builders Merseyside
- House extensions Wirral
- Kitchen renovation Warrington
- Bathroom fitters St Helens
- Loft conversion specialists Chester
- Building contractors Southport
- Extension builders Wigan
- Home renovation Widnes
- Structural alterations Crosby
- Commercial builders Merseyside
If you ranked first for “Builders Merseyside” (1,200 monthly searches):
- Position 1: 475 clicks/month
- Position 2: 221 clicks/month
- Position 3: 121 clicks/month
- Position 4: 91 clicks/month
- Position 5: 55 clicks/month
The difference between first and fifth position is 420 potential customers every single month.
What Makes a Good SEO Strategy for Builders?
Not all SEO is created equal. For building companies, an effective strategy includes:
Location Pages
Dedicated pages targeting each area you serve: Wirral, Chester, Warrington, St Helens, Wigan, and across Merseyside: help capture local searches.
Service-Specific Content
Individual pages for extensions, refurbishments, structural work, and other services signal relevance to search engines.
Schema Markup
Technical additions that help Google understand your business, leading to enhanced search results with rich snippets showing reviews, services, and contact options.
Review Generation
Positive reviews influence both rankings and customer decisions. A steady stream of genuine reviews builds trust and improves visibility.
Consistent NAP Information
Your Name, Address, and Phone number must be identical across every online listing: inconsistencies confuse search engines and hurt rankings.
We’ve helped businesses across the region improve their visibility, including those in Warrington and surrounding areas.
Sales Bit Time…
Your building company does quality work. Your customers are happy. But none of that matters if people can’t find you online.
SEO for building companies puts your business in front of homeowners actively searching for extensions, kitchen refurbishments, bathroom renovations, and structural work across Merseyside. Every month, thousands of potential customers are searching: and they’re clicking on the companies that rank highest.
At Mersey SEO, we specialise in getting local businesses to the top of Google. We understand the Merseyside market, we know what works for trades businesses, and we deliver results that translate into actual enquiries and projects.
Ready to stop losing leads to competitors who invested in their online presence? Contact us online to discuss how we can help your building company dominate the local search results.
You can also follow our latest updates on Facebook, X, and find us on our Google Business Profile.
For more insights on how SEO works for trades businesses, check out our post on SEO for Gardening & Landscape Gardening Companies.