0151 402 0925
The hair and beauty industry across Merseyside is fiercely competitive. With salons on virtually every high street from Liverpool to Chester, standing out requires more than great cuts and colour services. Your potential clients are searching online before they ever pick up the phone or walk through your door.
Search engine optimisation for hairdressers has become the defining factor between salons that thrive and those that struggle to fill their appointment books. The data speaks for itself.
The Search Demand for Hairdressers in Merseyside
Every month, thousands of people across Merseyside and the surrounding regions search Google for hair services. These are not casual browsers. These are people actively looking for a hairdresser, ready to book an appointment.
Here is the monthly search volume data for key terms in your area:
| Keyword | Monthly Searches |
|---|---|
| Hairdressers Liverpool | 4,400 |
| Hairdressers Chester | 2,400 |
| Hairdressers Warrington | 2,400 |
| Hair Salon Liverpool | 1,900 |
| Hairdressers St Helens | 1,600 |
| Hairdressers Southport | 1,300 |
| Hairdressers Wirral | 1,300 |
Combined, that represents over 15,000 searches per month across just seven location-based keywords. Factor in additional searches from Wigan, Crewe, Skelmersdale, Ormskirk, Widnes, Crosby, Maghull, and Bootle, and the opportunity becomes even larger.
The question is simple: when someone searches “hairdressers Liverpool” or “hair salon Wirral,” does your business appear?
Why Google Position Matters for Your Salon
Ranking on page one is not enough. Your position on page one determines how many of those 15,000+ monthly searchers actually click through to your website.
Here is how clicks distribute across the top five positions:
- Position 1: 39.6% of all clicks
- Position 2: 18.4% of all clicks
- Position 3: 10.1% of all clicks
- Position 4: 7.6% of all clicks
- Position 5: 4.6% of all clicks
If “hairdressers Liverpool” has 4,400 monthly searches and your salon ranks first, you could receive approximately 1,742 clicks per month from that single keyword. Drop to position five, and that number falls to just 202 clicks.
The difference between first and fifth position is the difference between a fully booked diary and gaps in your schedule.
Keywords Your Salon Could Rank For
Marketing for hairdressers extends beyond generic location terms. Your potential clients search for specific services, styles, and treatments. Here are examples of keywords a Merseyside salon could target:
- Balayage Liverpool
- Bridal hair stylist Wirral
- Men’s haircut Chester
- Hair extensions Warrington
- Keratin treatment Southport
- Blonde specialist Liverpool
- Curly hair salon Merseyside
- Best hair colourist St Helens
- Wedding hair Crosby
- Afro hair salon Liverpool
Each of these represents a potential client with a specific need. Ranking for multiple long-tail keywords compounds your visibility and brings in clients searching for exactly what you offer.
What Effective SEO for Hairdressers Looks Like
Search engine optimisation for hairdressers requires a multi-faceted approach. It is not simply about stuffing keywords into your website. Google’s algorithm rewards businesses that demonstrate relevance, authority, and trustworthiness.
Google Business Profile Optimisation
Your Google Business Profile is the foundation of local visibility. When someone searches “hairdressers near me,” the local map pack results are driven by Business Profiles. Optimisation includes:
- Complete and accurate business information
- High-quality photographs of your salon and work
- Regular posts and updates
- Active review management
- Service and product listings
- Online booking integration
Website Technical Performance
Search engines prioritise websites that load quickly and display correctly on mobile devices. Your website must be:
- Mobile-responsive
- Fast-loading (under 3 seconds)
- Secure (HTTPS)
- Easy to navigate
- Structured with clear headings and meta data
Location-Specific Content
Creating dedicated landing pages for each area you serve signals relevance to Google. A salon in Liverpool serving clients from Wirral, Bootle, and Maghull should have content addressing each location.
Review Generation and Management
Client reviews mentioning specific services and locations improve both rankings and conversion rates. A review stating “best balayage in Liverpool” carries SEO value beyond simple star ratings.
We have applied these same principles to businesses across various industries. Our work with personal training companies demonstrates how local SEO strategies translate into measurable results regardless of sector.
The Cost of Invisibility
Consider what happens when your salon does not appear in search results. Those 15,000+ monthly searchers find your competitors instead. They book appointments elsewhere. They become loyal clients of other salons.
Every month you are not ranking is a month of lost revenue. The clients searching today are making decisions today. They will not wait for your website to appear in six months.
The salons that invest in SEO now are building an asset that compounds over time. Rankings improve, traffic increases, and client acquisition costs decrease. Meanwhile, competitors relying solely on word-of-mouth and social media struggle to maintain consistent bookings.
What Sets Professional SEO Apart
Many salon owners attempt to handle their own SEO. They add keywords to their homepage, claim their Google listing, and hope for results. This approach rarely works.
Professional SEO for hairdressers involves:
- Comprehensive keyword research identifying the exact terms your ideal clients use
- Competitor analysis understanding what is working for top-ranking salons
- Technical audits fixing issues that prevent search engines from properly indexing your site
- Content strategy creating valuable resources that attract links and engagement
- Link building establishing your salon as an authority in your area
- Ongoing optimisation adapting to algorithm changes and market shifts
Our SEO Service Liverpool page outlines our approach in detail. We work with businesses across Merseyside, from city centre salons to suburban studios, delivering results that impact the bottom line.
Sales Bit Time
Your salon deserves to be found. The clients searching right now deserve to discover you. Marketing for hairdressers is not a luxury. It is the mechanism that connects your skills with the people who need them.
We specialise in local SEO for service-based businesses across Merseyside and surrounding regions including Chester, Warrington, and beyond. Our strategies are data-driven, transparent, and focused entirely on delivering measurable returns.
If you want your salon appearing when potential clients search, we should talk. Contact us online to discuss how we can help your salon dominate local search results.
Stay connected with our latest insights and updates:
The search results will not wait. Your competitors certainly are not waiting. The time to invest in your salon’s online visibility is now.